Price Reaction To Merger And Acquisition Announcements Finance Essay

Price Reaction To Merger And Acquisition Announcements Finance Essay Event study of stock price reaction to merger and acquisition announcement has been concerned by experts since it started being developed. The common method to estimate the price reaction around the event is residual analysis, which means that test whether there are abnormal returns before and after announcement date. Also, residual analysis can be used as a mean to test the market efficiency. In this paper, it concentrates on the study of the effect of merger and acquisition announcement on share prices of target companies and then tests the market efficiency by analyzing the result of abnormal returns before and after announcement date, whether there is inside information influence before announcement date and whether the price reflection public information quickly after the announcement. The paper first will review the literature of development of event studies and methodology used in event studies. Then, it will illustrate the data and methodology of the event study of this paper . Last but not least, it will analysis the effect of announcement on price reaction and market efficiency according to the statistic result. Literature review An event study is a method to estimates the stock price impact of certain corporate events, such events can be dividend announcements, mergers and acquisitions. According to S.P. Kothari and J.B. Warner(2004), event studies that focus on announcement effects for a short-horizon around an event provide evidence relevant for understanding corporate policy decisions. In financial markets, event studies can be used to specify and test economic hypotheses. Besides, event studies also research on evidence of market efficiency focusing on long-horizon tests at least twelve months. The evolution of event studies started from Dolley(1933), who examined stock price reaction to stock splits, plusing several other published papers indicating that by the 1960s, which made their way into leading business economics journals(C.J. Corrado). S.P. Kothari and J.B. Warner(2004 ) reported that the total number of papers reporting event study results is 565 in five leading journals from the year 1974 to 2 000, Journal of Business(JB), Journal of Finance (JF), Journal of Financial Economics (JFE), Journal of Financial and Quantitative Analysis (JFQA), and the Review of Financial Studies (RFS). The number of papers published per year increased in the 1980s. Among these papers, Fama(1991) paid attention to the relation of event studies to tests of market efficiency and Kothari and Warner(1997) summarized of long-horizon tests. Beyond financial economics, event studies are also researched by experts in related areas, such as accounting literature (Kothari(2001)), law and economics. As a standard method of measuring security price reaction to certain corporate events, the methodology of event studies is also concentrated by experts and developed in parallel with the event studies. Initially from event study methodology being introduced by Fama, Fisher,Jensen and Roll(1969), the basic format of methodology of event studies has not changed over time. The key focus is to measure the sample securities mean and cumulative mean abnormal return around the event(S.P. Kothari and J.B. Warner(2004)). There are two areas of changes that make the methodology more precise and sophisticated, one is the use of daily instead of monthly security return data. According to S.J. Brown and J.B. Warner(1984), as long as methodologies are based on the OLS market model and using standard parametric tests, the characteristics of daily data present few difficulties in the context of event study methodologies. For example, the non-normality of daily returns has no obvious impact on method ologies of event studies. The other is the long-horizon event study methods used to estimate abnormal returns and calibrate their statistic significance, although there are more limits in using long-horizon event study methods compared with short-horizon methods. The basic of methodology is to measure abnormal returns as residual by using some benchmark model of normal return. Specifically, there are a variety of models can be used to measure the normal rate of return, with the addition of certain variables, and then to generate abnormal return estimates. J.J. Binder(1998)reported that abnormal returns have be measured as mean-adjusted returns, market-adjusted returns, deviations from the market model, deviations from the one factor Capital Asset Pricing Model(Sharpe(1964), Lintner(1965), Black(1972)), deviations from a multifactor model like Arbitrage Pricing Theory(Ross(1976)). Stock price reaction to merger and acquisition events There are a large number of literatures representing the impact on the market value of merging firms before and after the merger and acquisition events and numerous studies have examined the impact of merger announcements on the prices of the stocks of the acquirer and target firms(M.F. Leong, B. Ward and C. Gan(1996)). Hawawini and Swary(1990) reported the stock market reaction by examining 130 acquirer banks and 123 target banks during 1980s, they found that targets banks perform better than that of acquirer banks in mergers and the share price of a target bank increased by 11.5 percent during the week of the merger announcement on average. Dodd and Asquith(1980) concluded the evidence that mergers have a favourable effect on the common stocks of the merging companies, besides, they found that acquired firms stockholders earn large positive abnormal returns from the merger and acquisition events and the acquiring firms stockholders are affected little if at all. The same results co mes from Asquith and Kim(1982)s research, which concluded that abnormal returns are positive and statistically in acquired firms significant but are not significantly different from zero. The reason why target companies performed well is established at a condition, which is that investors do not anticipate the event before the announcement period, in another words, the market is at least semi-strong. If not, the returns of the target company around merger announcement date do not reflect the complete economic impact of the event(M.F. Leong, B. Ward and C. Gan(1996)). Leong, Ward and Gan(1996) concluded that if the market doesnt reflect to an event, it can be interpreted as evidence of the irrelevancy of the event instead of an indicator of market efficiency. They also directed that market price reaction following the announcement of the merger can be affected by either the content of the information or how its relation to previous information expectations. Gopalaswamy, Acharya and M alik(2008) reported that there was an upward trend of target companies in India between the year of 2000-2007 in the cumulative average abnormal return few days before the announcement of mergers because of anticipation or leakage of information. Besides, there is sudden downfall in the CAAR for the target companies from the day after the announcement and the average abnormal return is negative and significant after two days of announcements, as a result, they concluded that the India market is semi-strong efficient. Data and methodology To analyse the stock price reaction around merger announcement date, it is necessary to choose the appropriate sample in order to represent the entire trend of the stock market in one country. In this paper, it chose 50 target companies of France that were announced during1/ 2010 to 3/2012. The more the companies are chose, the more the result is closed to normality. The announcement date is identified as the day when the target company first publishes disclosed information about the merger and this was specified as day zero in the event time. In order to be included in the event study, all target companies should be listed in France-continuous market. Besides, the sectors of selected companies are widely spread so that it can avoid the market impact on the specific sectors. According to S.P. Kothari and J.B. Warner(2004), constructing a portfolio of event firms for a number of days around the announcement can address the bias of estimated standard deviation of cumulative abnormal re turn. The information and the data of each company are obtained from the website http://banker.thomsonib.com/ta/. The data of each company are selected 100 days prior to the announcement date and 10 days after announcement date. The data obtained is daily price other than monthly price or else. OLS Market model In order to measure the magnitude of the share price variation around the announcement date, abnormal return should be calculated. According to A. Leemakdej(2009), since an abnormal return is unobserved, it is identified by taking the difference between an actual return and an expected return derived from a financial model. There are a variety of expected return model can be used in event studies to calculated the expected return of stocks. Here, the market model is selected to be used to calculate the expected return of stocks: In order to calculate the expected return of stocks around the announcement date, the event study separates the data of the sample into two sections, namely estimated periods and test periods. Estimated periods are identified as the day 100 before the announcement to the day 15 before the event. While, test periods are identified as ten days before and after the event and the event window is[-10, 10]. Speaking of event window, it is a consideration that the dissemination of company-specific information may extend over more than one day. Because the release of information of a company and the financial express reporting information may not happen simultaneously, it is unsure that whether market participants had information released by companies when they are trading. So, it is necessary to extend the day of event into multiple days(M.F. Leong, B. Ward and C. Gan(1996)). Data during the estimate period is used to estimate the expected return model by representing the return of stocks i n [-100, -15] as expected return. Rmt is the market return calculated by using the SBF120 index of France. The objective of estimate period is to calculate two parameters in the market model alpha and beta in order to estimate the expected return of the stock in event period. and are obtained by an ordinary least-squires regression of E(R) and Rm, which are used to estimate the true value of and . Besides, event period data can investigate the impact from the event and the abnormal return should be calculated in this period in order to get the cumulative abnormal return. The return of stocks can be calculated using the formula: The equation of abnormal return is: The equation of cumulative abnormal return is: The sample has chose 50 target companies, in order to avoid the specific influence of some special companies, it is necessary to calculate the average cumulative abnormal return of each day in test period. The equation of average cumulative abnormal return is: Note that by using a time-series of average excess returns, the test statistic below can take into account cross-sectional dependence in the excess returns of specific securities(S.J. Brown and J.B. Warner(1984)). Hypotheses testing The objective of this event study is to access whether there are any abnormal returns in the test period. So the null hypotheses is there is no abnormal performance while the alternative hypotheses is that abnormal return is not equal to zero. H0: ARi,t = 0 H1:ARi,t à ¢Ã¢â‚¬ °Ã‚   0 The test statistic used sampling distributions and it is a random variable because abnormal returns are measured with error, which comes from two reasons, predictions about securities unconditional expected return are imprecise and individual firms realised returns at test period are affected for reasons unrelated to the event. In order to reduce this error, the estimated standard deviation of cumulative abnormal return is the portfolio of 50 target firms of 10 days before and after the announcement. M. Barakat and R. Terry(2011) concluded that OLS market model is well specified under a variety of condition, for example, non-normality of daily returns has no impact on event study methods. As the deviation of abnormal return is estimated by the sample,so the hypotheses used t-statistic: As there are two variables É‘and ÃŽÂ ²that have been used, the degrees of freedom is (n-2). The significant level is 5%. With the two-tail test, the null hypotheses should be rejected if A test statistic larger than the upper-tail critical value t0.025 provides statistical evidence that the announcement had a significant positive impact on the price. While, a test statistic less than the lower-tail critical value -t0.025 provide evidence that the announcement had a significant negative impact. Furthermore, the hypotheses can also test the market efficiency. If the market is efficient, the share price will reflect all available information and the announcement will cause the abnormal return performance. Empirical result on stock returns The event study chose two event windows to analyse the result from the empirical research. First, when the event window is [-10, 10], the estimated standard deviation of the mean abnormal return is 1.626. Putting the figure into the t-statistic test can obtain the daily critical value used to test the null hypotheses. The table below illustrated the critical values 10 days before and after the announcement. event window average CAR t-statistic -10 -0.34 -0.207671297 -9 0.10 0.061251696 -8 0.07 0.040681124 -7 0.21 0.130356535 -6 0.22 0.135745854 -5 -0.01 -0.003102476 -4 0.17 0.101805486 -3 -0.25 -0.155581646 -2 0.58 0.355347928 -1 0.63 0.386680663 0 2.73 1.679904902 1 3.81 2.342014843 2 3.83 2.356724889 3 3.69 2.266579855 4 3.25 2.000369788 5 2.99 1.838127393 6 2.75 1.694045979 7 2.77 1.70510293 8 3.24 1.991626516 9 3.40 2.093802276 10 2.93 1.800949686 As the significance level is 5% and the degrees of freedom is 48, the critical value of two-tail test is 2.01. According to the table above, the t values in day 1,2,3 and 9 are greater than critical value, which means that the abnormal return are significantly positive in the day 1,2,3 and 9 after the announcement. However, the t-values of the day before the announcement are all less than the t-value, which concludes that there is no abnormal return before announcement. So, it can infer that there is no information of announcement leaking to certain market participants, the stock price does not change and investors can not acquire abnormal returns before announcement date. If there is abnormal return before announcement, according to M.F. Leong, B. Ward and C. Gan(1996), there are two reason can be explained. First, there is insider trading. The information is leaking to some investors who then buy stocks before the announcement, as a result, the stock prices will start to react the inside information and those investors will obtain abnormal returns before the announcement. It can conclude that the market is semi-strong efficient. However, the information may not be leaked, the reason of the increase of stock prices is that public may become suspicious of merger before the announcement. So, it is impossible to monitor directly all trading motivated by the possession of inside information. No matter what happen, it can conclude that the market in France may be not semi-strong efficient because if the inside information is leaked the share prices will reflect the insider information, however, the null hypotheses should be accepted as there is no abnormal returns before the announcement. So, in these condition, the market is strong efficient and prices incorporate all information that any investor can acquire. Therefore, non-public information is not useful for certain investors make abnormal return. On the other hand, the semi-efficient form market can not be rejected. The inside information may not be leaked and investors have no anticipation that the firm they they owned would be acquired by other companies, so they have no incentives to buy a large number of shares before the announcement and the share price would not increase beyond participants expectation. According to the table above, on the announcement date, the realised value is 1.68, although the figure is much larger than that one day before announcement, it still smaller than the critical value. There are two reasons that can explain this condition. First, the market is not efficient because the share prices can not reflect the public information. This may be the result of European sovereign debt crisis, during the crisis, the bond market was influenced heavily in France, even in the stock market, investors had less confident to invest fund to financial market, so even the announcement of merger can not bring them confidence to investment. However, there is also evidence that the market is efficient. According to Mitchell Netter (1990), they reported that corporations may release information one day and the financial press may report this information on the following day, therefore, it is sometimes unclear on which day the information reaches the market. It can happen because m arket participants had the information during the market trading hours on the day is not the information that is released by corporations. So, the share price may not reflect to the announcement because investors did not receive the information if the financial market, or only a minority of investors have confidence to purchase stocks. From the table above, the t-value on day one is greater than the critical value. The null hypothesis is rejected from the first day after the announcement, so the share prices reflect the announcement start from the following day of the announcement until the third day after the announcement. However, there is an abnormal condition that the abnormal return is not equal to zero on the ninth day after the announcement, which can happen for the reason beyond the merger event. In order to clear away the influence this abnormal return, the event window can shrink to five days before and after the announcement date. event window CAR t-statistic -5 -0.01 -0.003182304 -4 0.17 0.104424975 -3 -0.25 -0.159584813 -2 0.58 0.364491149 -1 0.63 0.396630085 0 2.73 1.723129414 1 3.81 2.402275663 2 3.83 2.417364204 3 3.69 2.324899708 4 3.25 2.051839968 5 2.99 1.885423021 The table illustrates the t-value when the event window is [-5, 5]. Similarly, there is no abnormal return before the announcement. Although the t-value on the announcement date is much larger than that before the announcement, the abnormal return is still equal to zero. The share prices begin to reflect the announcement from the following day of the announcement. So, it would thus appear that the market is efficient in France. Conclusion According to the statistic result, there is no abnormal return before announcement, which concluded that no inside information was leaked before announcement date. On the day of announcement, there was still no abnormal return, this can not be explained that the market is not efficient because there may be a gap between the releasing of information and reporting of information. It can be demonstrated that the abnormal return emerged after announcement until the third day. However, this method used to test market efficiency has its weakness generated in its estimation of regression of market model. Nevertheless, the result presented that the market is efficient.

Fly Dubai Essay

Introduction: Dubai is considered one of the most important trading hubs in the Middle East region. Its rapid growth in its major infrastructure elements had attracted many multinational companies across the world to open their regional offices in the city. This had its positive effects on Dubai economical growth as it became a golden gate for regional Middle East businessmen to trade with other international companies. As a result of this, the need for a low cost airline that provides its services for business men within the region had increased. The city experience with the airline industry is not new as it is the home city of Fly Emirates, which is considered one of the best airlines in the region. This industry had its great effect on Dubai economical growth in the past 20 years and will have its strong impact in shaping the emirate future. In March 2008, the second low cost airline was lunched under the name of Flydubai and started its operations in Dubai International Airport Terminal 2 in June 2009. (For more information on Flydubai and its operations, please refer to Appendix 1). We have defined our relevant market for Flydubai as a low cost carrier (LCC) within the product form level. Being positioned as a low cost national airline carrier, it’s facing a high competition from other national airlines which force the relevant market to be within the product form. (For more information on the relevant market please refer to appendix 2). This paper will focus on presenting an environmental scan of the airline industry within the Middle East region during the time frame of 3 years (2009-2012). In order to do so, we will identify the significant trends and their consequent implications on Flydubai relevant market. This report will include an in depth review of the macro, micro analysis and its implications of Flydubai relevant market in the next three years. Body: In identifying the major key trends in the macro environment of Flydubai, we have addressed several issues that include the political, social and economical trends. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in march 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being fully owned by Dubai government and enjoy the full facilities offered in terminal 2 at Dubai International Airport, the company is having a competitive advantage compared to its rivals in the market as it enjoy the full government support and airport services. Furthermore, the current government trend in the labor force is towards emiratization and protecting labors rights. Being a part of the Fly Emirates Group, the organization will face no problem in emiratization as it will follow Fly Emirates emiratization strategy. The major challenge that Flydubai will face is being able to offer high paid jobs and reduce its operational costs as it is considered a low cost airline company. Living in the current financial crises era, Flydubai was established in one of the most difficult time the country economy had faced in the last 25 years. â€Å"Falling oil prices, cooling real estate and construction markets, together with a slowdown in the tourism sector, especially in Dubai, means the UAE is expected to post low or possibly negative GDP growth in 2009†, according to analysts (Arabian Business, 2009). This information may be considered negative to many airline companies but it may be positive to a low cost airline like Flydubai as people are now focusing more in reducing their expenses as the incomes are reduced. This means their tendency of consumers focusing more on prices is increasing. Furthermore, consumer behavior is changing towards low cost airlines especially in the Middle East region as consumers are persuaded by low prices and a better service offered by low cost airlines. According to a study done by Arabian Business website, it was found that 83 percent of the respondents would switch their preferred airline carrier, for a cheaper price, while 17.6 percent believed they would consider alternatives and trade off between the discount and lost air miles. It can thus be inferred that pricing plays a significant role in consumer behaviour and the decision making process especially in the current economic downturn era (Glass, 2008). According to Dubai department of Tourism and commerce marketing â€Å"3.85 million tourists had visited the emirate in the first half of 2009, a five percent increase on the same period of 2008†. This figure strongly shows the current tourism industry market and how attractive it became even though of the current economical downturn. Other figures expect that the number of tourists will fall compared to 2008 figures but most figures have stated that there will be a positive growth in 2010. This figure shows that Flydubai will see a future growth rates in the coming 3 years as terrorism sector restore its high figures after overcoming the current downturn. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is shifting from the traditional major airlines business travel towards low cost carriers for trips within the GCC. Business travelers are changing their perception of low cost carriers, supported by the current economic downturn and the increase number of foreign businesses within GCC countries entering the UAE. This shows a trend of an increasing demand for low cost carriers in the next three years (High time for low cost carriers, 2008). (For in depth information on the analysis of the macro environment of the airline industry please refer to Appendix 3) In identifying the major key trends in the micro environment the following aspects that includes, Customers, Employees, media, shareholders, competitors and suppliers. Customers who are price conscious are concerned with low cost airlines. Flydubai has focused on pricing strategy and flexibility because these two factors play a big role in determining the customer’s decision process on which airlines they choose to travel with. Moreover, the number of tourist from around the world including the region will grow more than 40% in the next 3 years in Dubai (www.realtyna.com). This shows that there will be increased number of customers who will use Flydubai airlines within the next three years due its successful use of pricing strategy and flexibility. The Employees of Flydubai have good experiences and they were carefully selected from twelve different nationalities. According to Kenneth Gile, chief operating officer of Flydubai said: â€Å"We are extremely pleased with the talent of the pilots we have on board. On average, they each have more than 4,000 hours serving as captain in similar aircraft and a total experience of more than 8,000 flying hours – this is impressive by any standard† (Sambidge, 2009). Flydubai is fully owned by the government of Dubai and its considered as a part of its mother company the Emirates Group. The main strategy that Flydubai is willing to use for their marketing strategy is through word of mouth (buzz). This is because Flydubai is a low cost airline; they tend to set low budgets for their advertisements to keep their prices low. The direct competitors of Flydubai are Air Arabia and Al Jazeerah airlines because these two airlines are also low cost airlines in the same country as Flydubai. However, the major competitor of Flydubai is Air Arabia because, first of all, they are the first to claim about low cost airlines in the Middle East region. Moreover, they hold the highest market share in the relevant market as identified before. Our market share comparing to those two carries are low because Flydubai just recently launched to the market. But, within the next three years we expect rapid growth in the market share because Dubai is a destination for tourists. The major indirect competitor is Fly Emirates which stands as the leader in airline industry in the relevant market and it will keep its performance in the next three years. The second indirect competitor is Etihad Airlines which is growing fast because of the unlimited support from Abu Dhabi government. In addition, those airline carriers make low price offers for the same destination that we have flight lines to. The supplier of Flydubai is Boeing. Flydubai announced an order of 50 next generation 737 aircraft from Boeing. Sheikh Ahmed bin Saeed al Maktoum said: â€Å"The Boeing Next-Generation 737 is ideally suited to our mission to bring some two billion regional inhabitants affordable, efficient and flexible travel options to and from Dubai.†(For more information on the micro environment analysis, please refer to Appendix 4). Implications: Primary demand: Low cost airlines are focusing on customers who are price conscious. The number of customers using the LCC airlines is increasing and it will continue growing in the next three years (www.gulf-daily-news.com). This is because, first of all, the percentage of tourists will increase by 40% within the next three years which shows that the market share of LCC will increase as well. Secondly, because of the economic condition, many people tend to save money and spend it on low cost airlines to travel more to the desired destinations. Users of Low cost airlines contain all different ages and nationalities. Moreover, cost is one of the main factors that affect customer’s ability to buy. The costs of these carriers are low and will continue to remain low in the next three years. This will increase customer’s ability and willingness to buy. Selective demand We can define the consumer decision making process as an extensive problem solving level, where they are introduced to a complete new brand with low brand knowledge. So, Flydubai should infusive more on their brand identity through the media and other communication types in order to enrich consumer’s knowledge. Once Flydubai had increased the level of consumer knowledge, we expect huge increase in market share in the next three years because the decision making process is going to shift from extensive problem solving to routine which is low information search about the company. Therefore, we expect major change within the next three year upon the factors we mentioned above. Segmentation: As for segmentation we expect to see a rise in the population of the UAE in the following 3 years. According to the electronic portal of Gulf News the population of UAE is approaching six million as of now and it is expected to escalate even further by the end of this year. An increase in construction in the coming years requires more labor to be imported from foreign countries, thus increasing the number of potential customers (low income and middle-class lifestyles) who might want to use our services. Moreover, economic boom can also be a factor for businessmen to travel to and from Dubai more frequently. In addition, the number of students travelling to the UAE for education is expected to increase in the near future; this implies that they will most probably select Flydubai as their primary mode of transport to travel to and from the UAE, since the economic condition shows very little signs of improvement in the near future. More tourists are expected to arrive in the UAE within the near future out of which a section of them are extremely price sensitive travelers. Another scenario would be that the current economic downturn continues to effect economies world-wide within the coming three years increasing the number of price-sensitive customers in the eight markets we operate in. To keep up with the projected demand, Flydubai is planning to increase its fleet size from 5 (currently) to 54 aircrafts in the coming years. An increase in fleet size would allow Flydubai not only to accommodate a large number of clients but also expand its reach in terms of destinations. Conversely, the announcement of the new GCC rail network which is the new transportation class in our relevant market is expected to have a slight negative effect on Flydubai’s operations in terms of loosing clients that fall in our target segmentation. The GCC rail network and Flydubai have one common destination which is Qatar. Once the GCC rail network begins its operations there is a high possibility of losing out on our current and potential clients. (For more information on segmentation please refer to appendix 5). Competitor analysis Our major competitive in our relative market is Air Arabia and then Al Jazeera Airlines. Air Arabia is holding major market share because they are the first to claim about launching first low cost airlines in Middle East region. However, Flydubai can compete with those two direct competitors when we focus on our competitive advantage which is price leadership. Also, location is another important factor due the number of travelers that are using Dubai Airport comparing to Sharjah Airport. In addition, being part of the Emirates Group will add more value to Flydubai brand equity which will make it easier to make customers shift toward our company within the next three years. (For more information on competitor analysis, please refer to Appendix 6) Conclusion: In conclusion after analyzing the environmental micro and macro trend for Flydubai, we observed that there are two major changes in our relevant market. First, the increase of the tourism level in Dubai as we expect the current economic downturn era to change its direction towards positive figures in the next three years. Also, the companies’ holders and businessmen attitude towards low cost airlines is changing by using it as these airlines are providing business men services aboard such a business class and wireless internet connection. The number of competitors within the low cost airline industry is going to increase in the coming years as new airlines such as Bahrain Airlines starts its operation this year. Secondly, full service airlines are expanding their market towards low cost airline by introducing low price tickets that attract price sensitive consumers. We expect that within the next ten years a new class level will enter the market in the GCC region which is trains transportation. Also, a new form level will emerge in the relevant market which is a combination between full services and low cost carriers. Finally, within the next three years we expect those changes in the relevant market to be reshaped affecting the primary and selective demand. Bibliography (2009, October 18). Flydubai airline. Retrieved from http://www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, & Katsioloudes, M. (2008). Positions and positioning: strategy simply stated. 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Retrieved from http://www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, & Kapadia, S. (2007). Air Arabia, Priced so that you can fly [5-14]. (Adobe Digital Edition Version), Retrieved from http://ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, & Hiam, A. (n.d.). market segmentation. Retrieved from http://www.quickmba.com/marketing/market-segmentation/ (2009, 10 07). UAE population reaches six million. Retrieved from http://www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA (2009, 10 07). Expat numbers rise rapidly as UAE population touches 6m. Retrieved from http://uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm (2009, April 7). FlyDubai opens for business with flights to Beirut and Amman. Retrieved from http://www.ameinfo.com/191649.html (2009, October 8). Number of tourists in Dubai set to grow by 40 per cent . Retrieved from http://74.125.153.132/search?q=cache:EPQhPUeolAEJ:www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http://www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html&cd=1&hl=ar&ct=clnk&gl=ae Sambidge, Initials. (2009, March 18). flydubai appoints pilots, cabin crew. Retrieved from http://www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. (2009, August 11). Dubai tourists up 5% in H1 – official. Retrieved from http://www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1—official (2009, 10 07). UAE population. Retrieved from http://archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. (2009, June 16). Dubai’s First Low Cost Airline Takes Off. Retrieved from http://multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. (2009, June 16). Dubai’s First Low Cost Airline Takes Off. Retrieved from http://www.zawya.com/story.cfm/sidZAWYA20090616081711

Analytical Essay Paper Writing Service Tips & Guide

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The Titanic by James Cameron Free Essay Example, 2000 words

In short, these are the most important characters in the film which helps the viewers to have a panoramic view of the tragedy behind the ship and the inherent love story. C. Cinematography The term cinematography is interconnected with the concept of still photography, but is an integral part of motion pictures. Within this context, Russell Carpenter’s role as the cinematographer of the film Titanic is important. For instance, his attitude towards cinematography, especially his tireless effort to attain perfection contributed to the success of the film. In the film, Carpenter’s co-operation with art department and visual effects department deeply influenced his role in the film as a cinematographer. During the production of the film, Cameron’s initial idea did not clash with Carpenter’s personal idea on cinematography. To be specific, working with Cameron was helpful for Carpenter as a cinematographer because both of them were with similar taste. In addit ion, Cameron’s knowledge in photography and set construction was helpful for the cinematographer. So Carpenter’s craftsmanship as a cinematographer is the most important factor behind the film’s cinematic beauty and quality. D.We will write a custom essay sample on The Titanic by James Cameron or any topic specifically for you Only $17.96 $11.86/pageorder now Editing Editing plays an important role because it decides which scene is to be omitted or used. Sometimes, the director decides to change the climax of the film. Within this context, editing is helpful s to overcome most of the problems. In the film Titanic, the director decided to alter the climax. For instance, in the story, Rose was not alone in the deck (say, when she threw the Heart of the Ocean into the ocean). But the director considered that presence of other people in the climax scene may hinder the communication between Rose and the viewers. So he decided to edit the climax scene in the film. One can see that test screening and test audience plays an important role in editing. To be specific, during the process of editing, directors value the opinion of test audiences. Within this context, some of the scenes in the film Titanic were edited and cut short. For instance, when the test audience disliked some unrealistic fight scenes in the fi lm, the director decided to edit the same. Some of the fight scenes, in which Lovejoy and Jack fight each other for silly reasons, were omitted by the director. From a different angle of view, close-up shots of the lovers (in the deck) provide richness and romantic touch to the scenes. On the other side, long-shots provide importance to the sinking of the ship.